California cannabis industry sending SOS to state leaders
November 27, 2019
About 170 years after California's gold rush came the promise of the green rush.
California's legalization of cannabis for adult recreational use was expected to be massive. In 2016, industry investors claimed sales could top $6.5 billion by 2020.
And as 2019 comes to a close, California is indeed home to the world's largest cannabis market, totaling close to $12 billion in estimated sales. But here's the rub: $8.7 billion of that is changing hands in the illicit market.
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Facilitation
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Data-Informed Practice
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Metrics to Guide Community-Level Prevention